AIGA Philadelphia Design Awards (PDA) 2008 Exhibition Catalog
American Institute of Graphic Arts, Philadelphia, 2009
Exhibition Catalog: 6” x 9”, 576 Books
The project is a catalog design for AIGA, Philadelphia Design Competition. In the preliminary stages of the catalog, gdloft focused on representing all designs, for winners or non-winners, as well as creating a book to serve as “art” within the context of a gallery (for the winners exhibition). The catalog print-run was limited to the same amount of entries received (which was) to represent all the work of the design community. Using a variable printing program, each cover is a different color of a predetermined spectrum. In other words, each cover was a slightly different shade of color from the one previous and the one that follows. The color scheme follows ROYGBIV; thus, making each catalog entirely unique, with no two pieces identical. In addition, each catalog was individually numbered. When all catalogs are stacked together the spines create a seamless spectrum of color that produces the quality of a sculpture.
Recognition: Nominee, Cooper Hewitt Peoples Choice Awards 2009; Coupe Magazine (Canadian Publication) 2009 Design Awards Annual; Communication Arts 2009 Design Awards Annual
View the AIGA PDA Booklet
