Hopkins House Gallery Identity

Hopkins House Gallery of Contemporary Art



GDLOFT designed this identity and mailer for the Hopkins House Contemporary Art Gallery. The two wall shapes in the logo converge to resemble the H in Hopkins House and represent gallery walls on which artwork might be displayed.


The mailer, which calls for artist entries for the organization’s 34th annual exhibition, centers on the concept of art as “play” or experimentation. The type “plays” in the grass out front the Hopkins House Gallery.