GDLOFT has earned a reputation by creating work that conceptually resides between fine art and graphic design.
GDLOFT’s work has been published and acknowledged by AIGA, GDUSA, UCDA, Graphis, Communication Arts, Print Magazine, HOW, STEP, Applied Arts, and Art Directors Club. GDLOFT’s work has also appeared in Gestalten Princeton Architectural Press, PIE Press, and Rockport publications.
WE WON Print Magazine’s Grand Prize along with the title “Best of the East”! Big Thanks to everyone that voted! This is one hell of a win for us and the Philly design community! We are really grateful for this award.
“Congratulations to Grand Prize Winner GDLOFT. They received 47% of reader votes for their AIGA 35th Anniversary Posters, and will receive a Big Ticket to HOW Design Live 2018, a main-stage trophy presentation celebrating their work, and other exclusive opportunities on-site.”
“Details AIGA Philadelphia celebrated its 35th anniversary by inviting 35 of the area’s most talented designers and firms to create 35 posters for a commemorative collection and exhibition. Among those invitees was design firm GDLOFT, which chose to represent the three-and-a-half decades in the most unusual and visually fascinating way. “As there are 420 months in 35 years, 420 lines make up the three posters,” says GDLOFT creative director Allan Espiritu. “Each poster contains 140 lines, each representing a month in the AIGA Philadelphia chapter’s history.” Simple line patterns are embedded with messages and structures that the astute viewer may find. These Easter eggs, laced with cultural references such as David Bowie lyrics, keep the viewer smiling over more than just the design. ”
Philly Voice | GDLOFT: CREATING FINE ART IN THE AGE OF MASS PRODUCTION
Princeton Architectural Press | PRESENTING SHAKESPEARE
HOW Books | DAMN GOOD
Die Gestalten Verlag | REGULAR: GRAPHIC DESIGN TODAY
PRINT Magazine | PRINT REGIONAL DESIGN ANNUAL 2013
Pie Books | MORE GRAPHIC SIMPLICITY
HOW Magazine | HOW DESIGN AWARDS
PRINT Magazine | PRINT REGIONAL DESIGN ANNUAL 2012
Rockport Press | BRAND IDENTITY ESSENTIALS
Graphis | GRAPHIS POSTER ANNUAL
Rockport Press | DESIGN FOR SPECIAL EVENTS
How Magazine | SELF-PROMOTION DESIGN ANNUAL
Step Magazine | THE DESIGN 100 Annual
Coupe Magazine | INTERNATIONAL DESIGN + IMAGE ANNUAL
Communication Arts | DESIGN ANNUAL 50
GD USA | ANNUAL + CORPORATE REPORTS
STEP Magazine | THE DESIGN 100 ANNUAL 2008