Why Now is the Perfect Time to Future-Proof Your Brand for the Next Decade… or More!
Why Now is the Perfect Time to Future-Proof Your Brand for the Next Decade… or More!
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May 83 min read
Right on, Beyoncé! Here’s my take on AI.
Beyoncé’s new country album, “Cowboy Carter,” is breaking records. She’s calling it the best music she ever made. And in a world where AI...
Apr 94 min read
Rising Sun: A Transformative Journey in Art and Democracy
Exploring Art and Democracy Rising Sun Book GDLOFT
Mar 41 min read
Not getting what you want? Try a new approach
Not getting what you want? Try a new approach.
Nov 29, 20233 min read
An alternative to RFPs? Building relationships.
Do you know how many of our clients had previously put out an RFP to strangers, selected an unfamiliar company to do the work, and then...
May 30, 20234 min read
20 Years of Impact!
GDLOFT is Celebrating its 20th Anniversary! Read about our journey over the past 20 years and what the next 20 have in store for us.
Apr 18, 20231 min read
GDLOFT Won an Indigo Design Award for Their Branding and Signage for FDR Park!
Exciting news! We are thrilled to announce that GDLOFT has won the prestigious international design award from Indigo Design Award for...
Feb 8, 20231 min read
Holy Guacamole Podcast, Episode 91: Branding with Kevin Kernan at GDLOFT
Recently, Martha Lucius, the host of Holy Guacamole's Podcast interviewed our principal, Kevin Kernan for her show. Martha has a Six...
Oct 14, 20223 min read
How Sesame Street Taught Me Content Marketing
My family and I watched a lot of Sesame Street during the pandemic. This means we also learned plenty of the letters of the day. Is the...
Jul 18, 20225 min read
How Nonprofits Can Use QR Codes
You see them everywhere – an array of black and white squares situated on a bar menu, billboard and even in TV commercials. These QR...
Jun 15, 20222 min read
Giving An Art School Its Own Presence In A Big University.
Situation Can you help us stand out — and attract students — while complying with our parent brand? The department of Art & Design at...
May 16, 20221 min read
Branding An Iconic Philadelphia Park.
Need Can you help us redesign — and reinvigorate — a piece of Philadelphia history? Designed by the famous Olmsted brothers, FDR Park is...
Apr 4, 20222 min read
Branding That Makes An Impact.
Reinvigorating an organization through a new, authentic, and powerful brand identity. Situation Can you help us reinvent our brand? From...
Aug 31, 20211 min read
Need Powerful, Award Winning Documentation?
Swarthmore College came to us last year and said, We have all of this material — and we need powerful documentation. Can you help?...
Jun 16, 20212 min read
Our Three Pillars Of Collaboration.
You’re an expert at your organization. Your audience are experts in knowing what they need. We’re experts in branding, strategy, and...
Apr 8, 20212 min read
Let’s Get Your Audience Involved.
At GDLOFT, we don’t just collaborate with you — our client.
We also collaborate with your audience.
Feb 23, 20213 min read
You got the grant. What’s next?
Whether you just received your first grant or your 50th, you’re probably feeling ecstatic, determined and slightly overwhelmed by the...
Dec 17, 20201 min read
Happy Holidays from GDLOFT
Since March, we have been working remotely keeping that collaborative, creative spirit alive virtually.
Nov 20, 20201 min read
50th Annual UCDA Design Competition Winner!
We are very honored to receive two awards from the 50th Annual UCDA Design Competition, a Judges Choice and an Excellence award for our...
Nov 18, 20203 min read
Branding: When one size does not fit all.
We love branding. But within large organizations, a “one-size-fits-all” brand doesn’t always work for everyone involved. Umbrella brands...
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